Sydney Croft Develops Famed Easter Lily in Bandon, Ore.

Date: 

Wednesday, June 20, 2018

Author: 

Laurel Gerkman

Episode: 

3 463
In 1930, Sydney Croft was a struggling farmer with failing health.  When his physician advised him to leave Michigan for a warmer climate, he relocated near Bandon on Oregon’s southern coast and began raising vegetables.
 
A neighbor gave Croft some lily bulbs and urged him to try them.
 
At first, Croft showed little interest, but a row of them planted between the beets and carrots grew so fast and hardy that he advertised the flowering plants for sale.
 
His promotion caught the attention of a nearby greenhouse owner, who began experimenting with the plant’s budding period.  He found it could be controlled to bloom at Easter.  This had a major impact on the lily business.  Croft went on to develop his own hardy hybrids.  He named the most successful one, resistant to disease with a leafy stem and long-lasting foliage, the Croft Lilly. 
 
Croft’s first bulbs sold for 5 cents each.  Three years later the price had increased to $1. Croft moved his enterprise to Harbor, Ore., but he died before his prototype acquired its ultimate market niche as the industry standard.
 
Sources: Adams, Mike W. Chetco - The Story of the River and Its People. Brookings, OR, The Chetco Valley Historical Society, 2011, pp. 241-42; "Sydney Nicholas Croft." Find A Grave, 2011, https://www.findagrave.com/memorial/14334476. Accessed 26 Feb. 2018.

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